---
title: Learning How to Turn Your Passion For Embroidery into a Business Featuring Linda Russell
description: Linda is one of Ricoma’s long standing customers and an embroidery enthusiast, who prides herself on making unique embroidered items and perfecting her sewing and embroidery craft.
image: https://info.ricoma.com/hubfs/EMB%20Podcast%20Ep4%20Linda%20Russell.00_29_45_03.Still005-1.jpg
---

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          - [Where we’ve been and where we’re going](https://ricoma.com/US/about)
- [SHOP PRODUCTS](https://ricoma.com/US) 
    - Single head 
          - [SWD Series](https://ricoma.com/US/machine/swd-1501) 
                  - [15-needle commercial embroidery machine. 8-inch TrueColor HD touch-screen panel.](https://ricoma.com/US/machine/swd-1501)
          - [TC Series](https://ricoma.com/US/machine/1501-tc) 
                  - [15-needle commercial embroidery machine.7-inch touch-screen panel.](https://ricoma.com/US/machine/1501-tc)
          - [View Large Embroidery Solutions](https://www.ricoma.us/product/en/large-embroidery-solutions)
          - [MT Series (Single-head)](https://ricoma.com/US/machine/mt-1501) 
                  - [15-needle commercial embroidery machine. 7-inch touch-screen panel.](https://ricoma.com/US/machine/mt-1501)
          - [EM Series](https://ricoma.com/US/machine/em-1010) 
                  - [10-needle home embroidery machine. 7-inch touch-screen panel.](https://ricoma.com/US/machine/em-1010)
    - Multi head 
          - [MT Series (Two-head)](https://ricoma.com/US/machine/mt-1502) 
                  - [Two-head commercial embroidery machine. 15 needles per head. 7-inch touch-screen panel.](https://ricoma.com/US/machine/mt-1502)
          - [CHT2 Series](https://ricoma.com/US/machine/cht2-series) 
                  - [High speed tubular commercial embroidery machines available up to 12 heads. 15-needles per head. 10-inch touch-screen panel.](https://ricoma.com/US/machine/cht2-series)
    - software 
          - [EmbroideryStudio e4 Designing](https://www.ricoma.us/product/en/embroiderystudio-e4-designing) 
                  - [Easy-to-use embroidery digitizing software. Create embroidery designs from start to finish.](https://www.ricoma.us/product/en/embroiderystudio-e4-designing)
          - [Wilcom DecoStudio E3 Lite](https://www.ricoma.us/product/en/wilcom-decostudio-e3-lite) 
                  - [Lite embroidery digitizing software. Update digitized designs by adding stylized text to imported designs.](https://www.ricoma.us/product/en/wilcom-decostudio-e3-lite)
          - [Chroma](https://ricoma.com/US/software/chroma) 
                  - [Digitize and create even the most intricate designs with ease and speed.](https://ricoma.com/US/software/chroma)
          - [Shop all products >](https://ricoma.com/US)
    - flatbed 
          - [FHT Series](https://www.ricoma.us/product/en/fht-series) 
                  - [High-speed, 15-needle flatbed embroidery machines. Up to 30 heads. 8-inch LCD monitor.](https://www.ricoma.us/product/en/fht-series)
    - GO EVEN FURTHER 
          - Supplement your core business. Add heat-pressed mugs, plates, shirts and more to your product offerings, or purchase accessories that make embroidery a breeze.
          - [DTG & Heat Press](https://www.ricoma.us/shop-category/DTG%20%26%20Heat%20Press) 
                  - [Professional direct to garment printing machines and heat transfer equipment](https://www.ricoma.us/shop-category/DTG%20%26%20Heat%20Press)
          - [steam presses](https://www.ricoma.us/shop-category/steam-presses) 
                  - [Professional steam presses for a dry-clean finish on all types of garments.](https://www.ricoma.us/shop-category/steam-presses)
          - [accessories](https://shop.ricoma.com/collections/embroidery-machine-accessories) 
                  - [Hooping aides, additional frames, extended tables and more.](https://shop.ricoma.com/collections/embroidery-machine-accessories)
          - [cutters](https://shop.ricoma.com/collections/vinyl-cutters) 
                  - [Mass trimming fabric cutters. 6-, 8- and 10-inch blades.](https://shop.ricoma.com/collections/fabric-cutters/type_knife-cutter)
- RESOURCES 
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          - [Schedule a training session or download manuals, parts books and view instructional videos for the following models](https://www.ricoma.us/resources/training) 
                  - [EM Series](https://www.ricoma.us/resources/training/machine/em-series)
                  - [MT Series](https://www.ricoma.us/resources/training/machine/mt-series-%28single-head%29)
                  - [TC Series](https://www.ricoma.us/resources/training/machine/tc-series)
                  - [CHT2 Series](https://www.ricoma.us/resources/training/machine/cht2-series)
                  - [SWD Series](https://www.ricoma.us/resources/training/machine/swd-series)
    - [FINANCING](https://ricoma.com/US/financing) 
          - [Personal financing & leasing made easy](https://ricoma.com/US/financing)
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          - [Free embroidery designs and software demos](https://ricoma.com/US/software/chroma)
    - [COMPARE MACHINES](https://www.ricoma.us/best-embroidery-machine-comparison) 
          - [Videos & charts comparing different Ricoma models](https://www.ricoma.us/best-embroidery-machine-comparison)
    - [GLOSSARY + FAQ](https://www.ricoma.us/resources/glossary) 
          - [Embroidery terms and frequently asked questions](https://www.ricoma.us/resources/glossary)
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- ABOUT US 
    - [MEET OUR TEAM](https://ricoma.com/US/about) 
          - [Check out the faces behind the scenes](https://ricoma.com/US/about)
    - [GLOBAL FOOTPRINT](https://ricoma.com/US/about#globe) 
          - [See our global influence and industry recognition](https://ricoma.com/US/about#globe)
    - [BRAND STORY](https://ricoma.com/US/about) 
          - [Where we’ve been and where we’re going](https://ricoma.com/US/about)
- [SHOP PRODUCTS](https://ricoma.com/US) 
    - Single head 
          - [SWD Series](https://ricoma.com/US/machine/swd-1501) 
                  - [15-needle commercial embroidery machine. 8-inch TrueColor HD touch-screen panel.](https://ricoma.com/US/machine/swd-1501)
          - [TC Series](https://ricoma.com/US/machine/1501-tc) 
                  - [15-needle commercial embroidery machine.7-inch touch-screen panel.](https://ricoma.com/US/machine/1501-tc)
          - [View Large Embroidery Solutions](https://www.ricoma.us/product/en/large-embroidery-solutions)
          - [MT Series (Single-head)](https://ricoma.com/US/machine/mt-1501) 
                  - [15-needle commercial embroidery machine. 7-inch touch-screen panel.](https://ricoma.com/US/machine/mt-1501)
          - [EM Series](https://ricoma.com/US/machine/em-1010) 
                  - [10-needle home embroidery machine. 7-inch touch-screen panel.](https://ricoma.com/US/machine/em-1010)
    - Multi head 
          - [MT Series (Two-head)](https://ricoma.com/US/machine/mt-1502) 
                  - [Two-head commercial embroidery machine. 15 needles per head. 7-inch touch-screen panel.](https://ricoma.com/US/machine/mt-1502)
          - [CHT2 Series](https://ricoma.com/US/machine/cht2-series) 
                  - [High speed tubular commercial embroidery machines available up to 12 heads. 15-needles per head. 10-inch touch-screen panel.](https://ricoma.com/US/machine/cht2-series)
    - software 
          - [EmbroideryStudio e4 Designing](https://www.ricoma.us/product/en/embroiderystudio-e4-designing) 
                  - [Easy-to-use embroidery digitizing software. Create embroidery designs from start to finish.](https://www.ricoma.us/product/en/embroiderystudio-e4-designing)
          - [Wilcom DecoStudio E3 Lite](https://www.ricoma.us/product/en/wilcom-decostudio-e3-lite) 
                  - [Lite embroidery digitizing software. Update digitized designs by adding stylized text to imported designs.](https://www.ricoma.us/product/en/wilcom-decostudio-e3-lite)
          - [Chroma](https://ricoma.com/US/software/chroma) 
                  - [Digitize and create even the most intricate designs with ease and speed.](https://ricoma.com/US/software/chroma)
          - [Shop all products >](https://ricoma.com/US)
    - flatbed 
          - [FHT Series](https://www.ricoma.us/product/en/fht-series) 
                  - [High-speed, 15-needle flatbed embroidery machines. Up to 30 heads. 8-inch LCD monitor.](https://www.ricoma.us/product/en/fht-series)
    - GO EVEN FURTHER 
          - Supplement your core business. Add heat-pressed mugs, plates, shirts and more to your product offerings, or purchase accessories that make embroidery a breeze.
          - [DTG & Heat Press](https://www.ricoma.us/shop-category/DTG%20%26%20Heat%20Press) 
                  - [Professional direct to garment printing machines and heat transfer equipment](https://www.ricoma.us/shop-category/DTG%20%26%20Heat%20Press)
          - [steam presses](https://www.ricoma.us/shop-category/steam-presses) 
                  - [Professional steam presses for a dry-clean finish on all types of garments.](https://www.ricoma.us/shop-category/steam-presses)
          - [accessories](https://shop.ricoma.com/collections/embroidery-machine-accessories) 
                  - [Hooping aides, additional frames, extended tables and more.](https://shop.ricoma.com/collections/embroidery-machine-accessories)
          - [cutters](https://shop.ricoma.com/collections/vinyl-cutters) 
                  - [Mass trimming fabric cutters. 6-, 8- and 10-inch blades.](https://shop.ricoma.com/collections/fabric-cutters/type_knife-cutter)
- RESOURCES 
    - [TRAINING + RESOURCES](https://www.ricoma.us/resources/training) 
          - [Schedule a training session or download manuals, parts books and view instructional videos for the following models](https://www.ricoma.us/resources/training) 
                  - [EM Series](https://www.ricoma.us/resources/training/machine/em-series)
                  - [MT Series](https://www.ricoma.us/resources/training/machine/mt-series-%28single-head%29)
                  - [TC Series](https://www.ricoma.us/resources/training/machine/tc-series)
                  - [CHT2 Series](https://www.ricoma.us/resources/training/machine/cht2-series)
                  - [SWD Series](https://www.ricoma.us/resources/training/machine/swd-series)
    - [FINANCING](https://ricoma.com/US/financing) 
          - [Personal financing & leasing made easy](https://ricoma.com/US/financing)
    - [FREE DOWNLOADS](https://ricoma.com/US/software/chroma) 
          - [Free embroidery designs and software demos](https://ricoma.com/US/software/chroma)
    - [COMPARE MACHINES](https://www.ricoma.us/best-embroidery-machine-comparison) 
          - [Videos & charts comparing different Ricoma models](https://www.ricoma.us/best-embroidery-machine-comparison)
    - [GLOSSARY + FAQ](https://www.ricoma.us/resources/glossary) 
          - [Embroidery terms and frequently asked questions](https://www.ricoma.us/resources/glossary)
    - [WARRANTY](https://ricoma.com/US/warranty) 
          - [Check out our 5-year limited warranty details](https://ricoma.com/US/warranty)
    - [REFERRAL PROGRAM](https://www.ricoma.us/refer-a-friend) 
          - [Refer a friend and receive Ricoma credit](https://www.ricoma.us/refer-a-friend)
- CUSTOMER SUCCESS 
    - [REVIEWS](https://www.ricoma.us/reviews) 
          - [Find out what our customers are saying](https://www.ricoma.us/reviews)
    - [CASE STUDIES](https://www.ricoma.us/customer-success/case-studies) 
          - [See how our customers have succeeded](https://www.ricoma.us/customer-success/case-studies)
    - [SUBMIT REVIEW](https://www.ricoma.us/customer-success/review) 
          - [Tell us what you think](https://www.ricoma.us/customer-success/review)
- NEWS & EVENTS 
    - [NEWS & BLOG](https://blog.ricoma.com/) 
          - [Ricoma news, tips, embroidery how-to and more](https://blog.ricoma.com/)
    - [VIRTUAL DEMOS](https://ricoma.com/US/virtual-demo) 
          - [See our machines running live](https://ricoma.com/US/virtual-demo)
    - [TRADE SHOWS](https://ricoma.com/US/events/tradeshows) 
          - [View our upcoming trade shows](https://ricoma.com/US/events/tradeshows)
    - [RICOMA INSIGHTS](https://ricoma.com/US/insights) 
          - [Get the latest scoop on Ricoma](https://ricoma.com/US/insights)
    - [RICOMA EVENTS](https://ricoma.com/US/events) 
          - [Join us at an exclusive Ricoma event](https://ricoma.com/US/events)
- [Contact Us](https://ricoma.com/US/contact-us)

ABOUT US

We’re a team of motivated professionals dedicated to providing business opportunities. Learn more about the people who make it all happen.

SHOP PRODUCTS

Shop our wide range of home and commercial embroidery machines, heat presses, cutters, accessories and more. Beginner or longtime embroidery expert, there’s a product for everyone at Ricoma.

MT SERIES (TWO-HEAD)

![Ricoma](https://info.ricoma.com/hs-fs/hubfs/Ricoma_June2018/images/dropdown_MT_02.png?width=160&name=dropdown_MT_02.png)

Suitable for all embroidery needs, this 15-needle multi-head embroidery machine can embroider on caps, flats, bags, finished garments and more.

[View](https://www.ricoma.us/product/en/mt-series-%28two-head%29)

RESOURCES

Getting started in the embroidery business? Gain access to training videos, industry terms, free downloads and more.

CUSTOMER SUCCESS

We’ve helped embroidery businesses start and expand in over 130 countries. See what you can achieve with us.

NEWS & EVENTS

Keep up with us! Your source for embroidery how-to, business tips, company news and more.

![sale tag](https://ricoma.us/images/promos/tag.png)

##### LOW MONTHLY PAYMENTS: Payments as low as $133/month with 0% financing!\*

[LEARN MORE!](https://info.ricoma.us/contact-us/o?utm_campaign=Organic%3A%20Ongoing%20promotion&utm_source=Organic)

# Embroiderer Spotlight: Linda Russell

![EMB Podcast Ep4 Linda Russell.00_29_45_03.Still005](https://info.ricoma.com/hs-fs/hubfs/EMB%20Podcast%20Ep4%20Linda%20Russell.00_29_45_03.Still005.jpg?width=415&name=EMB%20Podcast%20Ep4%20Linda%20Russell.00_29_45_03.Still005.jpg)

##### “A few friends referred my work and then before I knew it, I had a lot more customers”

[Tweet](https://twitter.com/intent/tweet)

[Mail](mailto:?subject=Learning%20How%20to%20Turn%20Your%20Passion%20For%20Embroidery%20into%20a%20Business%20Featuring%20Linda%20Russell&body=See%20more%20athttps://info.ricoma.com/blog/learning-how-to-turn-your-passion-for-embroidery-into-a-business)

[<Previous](https://www.ricoma.us/blog/post/ricoma-reveals-latest-technology-at-texprocess-americas)[view all](https://www.ricoma.us/blog)[Next>](https://www.ricoma.us/blog/post/5-machine-embroidery-ideas-for-a-memorable-thanksgiving-dinner)

 

### Complete the form below for your complimentary consultation! X

 

On the latest Embroidery Insider podcast, Henry Ma invited a very special guest, Linda Russell, to share a few pointers and experiences as an embroiderer in this industry.

Linda is one of Ricoma’s long standing customers and an embroidery enthusiast, who prides herself on making unique embroidered items and perfecting her sewing and embroidery craft.

This podcast dives into how Linda got involved with the embroidery business and the success that she’s experienced thus far.

**You'll discover...**

- [Linda's secret for finding customers](https://info.ricoma.com/blog/learning-how-to-turn-your-passion-for-embroidery-into-a-business#point1) (Hint: It's easier than you think!)
- [What Linda's niche is and how she found it ](https://info.ricoma.com/blog/learning-how-to-turn-your-passion-for-embroidery-into-a-business#point2)
- [Linda's best advice for new embroidery business owners](https://info.ricoma.com/blog/learning-how-to-turn-your-passion-for-embroidery-into-a-business#point3)
- and so much more! 

 So be sure to watch the video or follow along with the audio version below. 

 

**How it All Started**

Linda fell in love with the art of sewing when she was younger, but began to take embroidery seriously about 25 years ago. She started out with a single needle machine at first, not knowing if she was going to like it. Now, Linda has a part-time embroidery business with her 15-needle Ricoma [MT Series.](https://www.ricoma.us/product/en/mt-series-%28single-head%29) 

Linda transitioned from doing embroidery as a hobby to a business because she realized people loved her work. It was then that she decided to turn her passion into profit.

But Linda isn’t the only one turning her passion into profit. There are thousands of embroiderers succeeding in the business every day. If you want to learn how you can make $2,000 a week with your embroidery machine, [click here to watch a webinar sharing our secrets to success in the biz](https://info.ricoma.com/3-proven-techniques-to-make-over-2000-a-week/).

 

**Linda Discloses Her Secret to Customer Acquisition**

It's as simple as her having a few friends who referred her work to others, Linda said. Apart from posting regularly on social media, Linda admits that word of mouth has been her most useful tool.

A few friends of hers told a few of their friends and from there, the word spread. She currently has quite a few clients under her belt like a little league team and, more recently, a restaurant!

She readily admits she did not know how suddenly her workload would increase. However, she’s very grateful for those who have used their network to advertise her business.

[Click here to learn 3 proven techniques that embroiderers use to increase their sales.](https://info.ricoma.com/3-proven-techniques-to-make-over-2000-a-week/)

 

**Paving the Way With Free Standing Lace**

Linda has used social media to her advantage and has sourced her designs for her free standing lace work via Facebook, in order to stand out in this industry.

How it started? Once she invested in her Ricoma machine, she began browsing through Facebook pages to learn more about embroidery and conveniently found a free standing lace page.

Just like that, Linda’s work ethic, passion and machine all worked coherently to carve a niche for her in the embroidery industry.

In fact, prior to finding an embroidery Facebook page, Linda had no idea what free standing lace was.  

Like Linda, nobody's born knowing. That’s why it’s important to take advantage of the resources the industry has to offer to become successful. [Click here to learn how you can make $2000 a week with your embroidery machine.](https://engage.ricoma.us/3-proven-techniques-to-make-over-2000-a-week/)

 

**Linda Considers Retirement While Planning To Expand Her Home Business**

Linda’s best advice to new embroidery business owners is to “buy bigger than you think you’ll need.”

Linda currently has a single-head machine and says if she knew where she would have been today, two years ago, she would have invested in a multi-head sooner, in order to have more flexibility.

Linda never thought embroidery would have taken off this quickly. However, she is appreciative that she has learned so much along the way.

**Pro tip:** Production costs actually decrease with multi-heads because the price per head decreases with the more heads the machine has.

 

### **Bottom Line**

Linda is only ***one*** out of the thousands of embroiderers making their dreams come true with Ricoma’s resources, equipment and support.

Take advantage of the resources available to you in this industry! Watch [embroidery YouTube videos](https://www.youtube.com/ricomamiami), join [embroidery Facebook support groups](https://www.facebook.com/groups/embroiderymastery) and ask questions whenever possible!

Want to ask a question or share your experience with embroidery? Leave a comment below.

For additional help, feel free to join our free Facebook group,[**Embroidery and Custom Apparel Mastery**.](https://www.facebook.com/groups/embroiderymastery)

In it, over 10,000 members share their thoughts about embroidery, give insight on various embroidery related issues and provide connections to wholesale items and even jobs!

[![Join the group!](https://no-cache.hubspot.com/cta/default/3019581/156d7e1d-c870-407e-adb9-87c71e863894.png)](https://cta-redirect.hubspot.com/cta/redirect/3019581/156d7e1d-c870-407e-adb9-87c71e863894)

About the Author

Raegan Daley is the content specialist at Ricoma Embroidery Machines. Ricoma engineers, manufactures, and distributes embroidery equipment worldwide. To support both the industry and its customers, Ricoma regularly creates blog and video content to give both beginners and experts the confidence to start or grow their custom apparel business with embroidery. For more information regarding Ricoma, visit [www.ricoma.us/contactus](http://www.ricoma.us/contactus). To contact Raegan directly, email [raegan](mailto:raegan@ricoma.com)[@ricoma.com](mailto:raegan@ricoma.com).

#### [Business Tips 5 Efficiency Tips For Embroidery Businesses](https://info.ricoma.com/blog/5-efficiency-tips-for-embroidery-businesses)

#### [Business Tips 5 Reasons Why You Should Start an Embroidery Business](https://info.ricoma.com/blog/5-reasons-why-you-should-start-an-embroidery-business)

#### [Case Studies Why These Graphic Designers Started an Embroidery Business](https://info.ricoma.com/blog/why-these-graphic-designers-started-an-embroidery-business)

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