--- title: What Embroiderers Wish They Knew Before Starting an Embroidery Business description: Henry Ma breaks down three things embroiderers wished they knew before getting started in the embroidery business. We reached out to our community of embroiderers on Facebook and asked them what they wish they had known before starting their embroidery businesses. image: https://info.ricoma.com/hubfs/Podcast-2-1.png --- ![sale tag](https://ricoma.us/images/promos/tag.png) ##### LOW MONTHLY PAYMENTS: Payments as low as $133/month with 0% financing!\* [LEARN MORE!](https://info.ricoma.us/contact-us/o?utm_campaign=Organic%3A%20Ongoing%20promotion&utm_source=Organic) - Questions? ![Ricoma Phone](https://info.ricoma.com/hs-fs/hubfs/Ricoma_June2018/images/dd_icon_phone.png?width=25&name=dd_icon_phone.png)1-888-292-6282 - [![icoma Contact](https://info.ricoma.com/hs-fs/hubfs/Ricoma_June2018/images/contact-support-triangle.png?v9.96&width=10&name=contact-support-triangle.png)Contact Support](https://www.ricoma.us/tech-support) - [English](https://www.ricoma.us/) - [Español](https://www.ricoma.us/es) [![Ricoma - Thinks Beyond](https://info.ricoma.com/hubfs/Ricoma_June2018/images/Ricoma_logo_color_2.png)](http://ricoma.us/) [![Ricoma - Thinks Beyond](https://info.ricoma.com/hubfs/Ricoma_June2018/images/Ricoma_logo_white_2.png)](https://www.ricoma.us/) - ABOUT US - [MEET OUR TEAM](https://ricoma.com/US/about) - [Check out the faces behind the scenes](https://ricoma.com/US/about) - [GLOBAL FOOTPRINT](https://ricoma.com/US/about#globe) - [See our global influence and industry recognition](https://ricoma.com/US/about#globe) - [BRAND STORY](https://ricoma.com/US/about) - [Where we’ve been and where we’re going](https://ricoma.com/US/about) - [SHOP PRODUCTS](https://ricoma.com/US) - Single head - [SWD Series](https://ricoma.com/US/machine/swd-1501) - [15-needle commercial embroidery machine. 8-inch TrueColor HD touch-screen panel.](https://ricoma.com/US/machine/swd-1501) - [TC Series](https://ricoma.com/US/machine/1501-tc) - [15-needle commercial embroidery machine.7-inch touch-screen panel.](https://ricoma.com/US/machine/1501-tc) - [View Large Embroidery Solutions](https://www.ricoma.us/product/en/large-embroidery-solutions) - [MT Series (Single-head)](https://ricoma.com/US/machine/mt-1501) - [15-needle commercial embroidery machine. 7-inch touch-screen panel.](https://ricoma.com/US/machine/mt-1501) - [EM Series](https://ricoma.com/US/machine/em-1010) - [10-needle home embroidery machine. 7-inch touch-screen panel.](https://ricoma.com/US/machine/em-1010) - Multi head - [MT Series (Two-head)](https://ricoma.com/US/machine/mt-1502) - [Two-head commercial embroidery machine. 15 needles per head. 7-inch touch-screen panel.](https://ricoma.com/US/machine/mt-1502) - [CHT2 Series](https://ricoma.com/US/machine/cht2-series) - [High speed tubular commercial embroidery machines available up to 12 heads. 15-needles per head. 10-inch touch-screen panel.](https://ricoma.com/US/machine/cht2-series) - software - [EmbroideryStudio e4 Designing](https://www.ricoma.us/product/en/embroiderystudio-e4-designing) - [Easy-to-use embroidery digitizing software. Create embroidery designs from start to finish.](https://www.ricoma.us/product/en/embroiderystudio-e4-designing) - [Wilcom DecoStudio E3 Lite](https://www.ricoma.us/product/en/wilcom-decostudio-e3-lite) - [Lite embroidery digitizing software. Update digitized designs by adding stylized text to imported designs.](https://www.ricoma.us/product/en/wilcom-decostudio-e3-lite) - [Chroma](https://ricoma.com/US/software/chroma) - [Digitize and create even the most intricate designs with ease and speed.](https://ricoma.com/US/software/chroma) - [Shop all products >](https://ricoma.com/US) - flatbed - [FHT Series](https://www.ricoma.us/product/en/fht-series) - [High-speed, 15-needle flatbed embroidery machines. Up to 30 heads. 8-inch LCD monitor.](https://www.ricoma.us/product/en/fht-series) - GO EVEN FURTHER - Supplement your core business. Add heat-pressed mugs, plates, shirts and more to your product offerings, or purchase accessories that make embroidery a breeze. - [DTG & Heat Press](https://www.ricoma.us/shop-category/DTG%20%26%20Heat%20Press) - [Professional direct to garment printing machines and heat transfer equipment](https://www.ricoma.us/shop-category/DTG%20%26%20Heat%20Press) - [steam presses](https://www.ricoma.us/shop-category/steam-presses) - [Professional steam presses for a dry-clean finish on all types of garments.](https://www.ricoma.us/shop-category/steam-presses) - [accessories](https://shop.ricoma.com/collections/embroidery-machine-accessories) - [Hooping aides, additional frames, extended tables and more.](https://shop.ricoma.com/collections/embroidery-machine-accessories) - [cutters](https://shop.ricoma.com/collections/vinyl-cutters) - [Mass trimming fabric cutters. 6-, 8- and 10-inch blades.](https://shop.ricoma.com/collections/fabric-cutters/type_knife-cutter) - RESOURCES - [TRAINING + RESOURCES](https://www.ricoma.us/resources/training) - [Schedule a training session or download manuals, parts books and view instructional videos for the following models](https://www.ricoma.us/resources/training) - [EM Series](https://www.ricoma.us/resources/training/machine/em-series) - [MT Series](https://www.ricoma.us/resources/training/machine/mt-series-%28single-head%29) - [TC Series](https://www.ricoma.us/resources/training/machine/tc-series) - [CHT2 Series](https://www.ricoma.us/resources/training/machine/cht2-series) - [SWD Series](https://www.ricoma.us/resources/training/machine/swd-series) - [FINANCING](https://ricoma.com/US/financing) - [Personal financing & leasing made easy](https://ricoma.com/US/financing) - [FREE DOWNLOADS](https://ricoma.com/US/software/chroma) - [Free embroidery designs and software demos](https://ricoma.com/US/software/chroma) - [COMPARE MACHINES](https://www.ricoma.us/best-embroidery-machine-comparison) - [Videos & charts comparing different Ricoma models](https://www.ricoma.us/best-embroidery-machine-comparison) - [GLOSSARY + FAQ](https://www.ricoma.us/resources/glossary) - [Embroidery terms and frequently asked questions](https://www.ricoma.us/resources/glossary) - [WARRANTY](https://ricoma.com/US/warranty) - [Check out our 5-year limited warranty details](https://ricoma.com/US/warranty) - [REFERRAL PROGRAM](https://www.ricoma.us/refer-a-friend) - [Refer a friend and receive Ricoma credit](https://www.ricoma.us/refer-a-friend) - CUSTOMER SUCCESS - [REVIEWS](https://www.ricoma.us/reviews) - [Find out what our customers are saying](https://www.ricoma.us/reviews) - [CASE STUDIES](https://www.ricoma.us/customer-success/case-studies) - [See how our customers have succeeded](https://www.ricoma.us/customer-success/case-studies) - [SUBMIT REVIEW](https://www.ricoma.us/customer-success/review) - [Tell us what you think](https://www.ricoma.us/customer-success/review) - NEWS & EVENTS - [NEWS & BLOG](https://blog.ricoma.com/) - [Ricoma news, tips, embroidery how-to and more](https://blog.ricoma.com/) - [VIRTUAL DEMOS](https://ricoma.com/US/virtual-demo) - [See our machines running live](https://ricoma.com/US/virtual-demo) - [TRADE SHOWS](https://ricoma.com/US/events/tradeshows) - [View our upcoming trade shows](https://ricoma.com/US/events/tradeshows) - [RICOMA INSIGHTS](https://ricoma.com/US/insights) - [Get the latest scoop on Ricoma](https://ricoma.com/US/insights) - [RICOMA EVENTS](https://ricoma.com/US/events) - [Join us at an exclusive Ricoma event](https://ricoma.com/US/events) - [Contact Us](https://ricoma.com/US/contact-us) [![Ricoma English](https://info.ricoma.com/hubfs/Ricoma_June2018/images/usa.png "English")](https://www.ricoma.us/es) [![Ricoma](https://info.ricoma.com/hubfs/Ricoma_June2018/images/R-orange.png)](https://info.ricoma.us/blog) [![Ricoma Logo](https://info.ricoma.com/hs-fs/hubfs/Ricoma%20Logo.png?width=152&name=Ricoma%20Logo.png)](http://info.ricoma.us/blog) - ABOUT US - [MEET OUR TEAM](https://ricoma.com/US/about) - [Check out the faces behind the scenes](https://ricoma.com/US/about) - [GLOBAL FOOTPRINT](https://ricoma.com/US/about#globe) - [See our global influence and industry recognition](https://ricoma.com/US/about#globe) - [BRAND STORY](https://ricoma.com/US/about) - [Where we’ve been and where we’re going](https://ricoma.com/US/about) - [SHOP PRODUCTS](https://ricoma.com/US) - Single head - [SWD Series](https://ricoma.com/US/machine/swd-1501) - [15-needle commercial embroidery machine. 8-inch TrueColor HD touch-screen panel.](https://ricoma.com/US/machine/swd-1501) - [TC Series](https://ricoma.com/US/machine/1501-tc) - [15-needle commercial embroidery machine.7-inch touch-screen panel.](https://ricoma.com/US/machine/1501-tc) - [View Large Embroidery Solutions](https://www.ricoma.us/product/en/large-embroidery-solutions) - [MT Series (Single-head)](https://ricoma.com/US/machine/mt-1501) - [15-needle commercial embroidery machine. 7-inch touch-screen panel.](https://ricoma.com/US/machine/mt-1501) - [EM Series](https://ricoma.com/US/machine/em-1010) - [10-needle home embroidery machine. 7-inch touch-screen panel.](https://ricoma.com/US/machine/em-1010) - Multi head - [MT Series (Two-head)](https://ricoma.com/US/machine/mt-1502) - [Two-head commercial embroidery machine. 15 needles per head. 7-inch touch-screen panel.](https://ricoma.com/US/machine/mt-1502) - [CHT2 Series](https://ricoma.com/US/machine/cht2-series) - [High speed tubular commercial embroidery machines available up to 12 heads. 15-needles per head. 10-inch touch-screen panel.](https://ricoma.com/US/machine/cht2-series) - software - [EmbroideryStudio e4 Designing](https://www.ricoma.us/product/en/embroiderystudio-e4-designing) - [Easy-to-use embroidery digitizing software. Create embroidery designs from start to finish.](https://www.ricoma.us/product/en/embroiderystudio-e4-designing) - [Wilcom DecoStudio E3 Lite](https://www.ricoma.us/product/en/wilcom-decostudio-e3-lite) - [Lite embroidery digitizing software. Update digitized designs by adding stylized text to imported designs.](https://www.ricoma.us/product/en/wilcom-decostudio-e3-lite) - [Chroma](https://ricoma.com/US/software/chroma) - [Digitize and create even the most intricate designs with ease and speed.](https://ricoma.com/US/software/chroma) - [Shop all products >](https://ricoma.com/US) - flatbed - [FHT Series](https://www.ricoma.us/product/en/fht-series) - [High-speed, 15-needle flatbed embroidery machines. Up to 30 heads. 8-inch LCD monitor.](https://www.ricoma.us/product/en/fht-series) - GO EVEN FURTHER - Supplement your core business. Add heat-pressed mugs, plates, shirts and more to your product offerings, or purchase accessories that make embroidery a breeze. - [DTG & Heat Press](https://www.ricoma.us/shop-category/DTG%20%26%20Heat%20Press) - [Professional direct to garment printing machines and heat transfer equipment](https://www.ricoma.us/shop-category/DTG%20%26%20Heat%20Press) - [steam presses](https://www.ricoma.us/shop-category/steam-presses) - [Professional steam presses for a dry-clean finish on all types of garments.](https://www.ricoma.us/shop-category/steam-presses) - [accessories](https://shop.ricoma.com/collections/embroidery-machine-accessories) - [Hooping aides, additional frames, extended tables and more.](https://shop.ricoma.com/collections/embroidery-machine-accessories) - [cutters](https://shop.ricoma.com/collections/vinyl-cutters) - [Mass trimming fabric cutters. 6-, 8- and 10-inch blades.](https://shop.ricoma.com/collections/fabric-cutters/type_knife-cutter) - RESOURCES - [TRAINING + RESOURCES](https://www.ricoma.us/resources/training) - [Schedule a training session or download manuals, parts books and view instructional videos for the following models](https://www.ricoma.us/resources/training) - [EM Series](https://www.ricoma.us/resources/training/machine/em-series) - [MT Series](https://www.ricoma.us/resources/training/machine/mt-series-%28single-head%29) - [TC Series](https://www.ricoma.us/resources/training/machine/tc-series) - [CHT2 Series](https://www.ricoma.us/resources/training/machine/cht2-series) - [SWD Series](https://www.ricoma.us/resources/training/machine/swd-series) - [FINANCING](https://ricoma.com/US/financing) - [Personal financing & leasing made easy](https://ricoma.com/US/financing) - [FREE DOWNLOADS](https://ricoma.com/US/software/chroma) - [Free embroidery designs and software demos](https://ricoma.com/US/software/chroma) - [COMPARE MACHINES](https://www.ricoma.us/best-embroidery-machine-comparison) - [Videos & charts comparing different Ricoma models](https://www.ricoma.us/best-embroidery-machine-comparison) - [GLOSSARY + FAQ](https://www.ricoma.us/resources/glossary) - [Embroidery terms and frequently asked questions](https://www.ricoma.us/resources/glossary) - [WARRANTY](https://ricoma.com/US/warranty) - [Check out our 5-year limited warranty details](https://ricoma.com/US/warranty) - [REFERRAL PROGRAM](https://www.ricoma.us/refer-a-friend) - [Refer a friend and receive Ricoma credit](https://www.ricoma.us/refer-a-friend) - CUSTOMER SUCCESS - [REVIEWS](https://www.ricoma.us/reviews) - [Find out what our customers are saying](https://www.ricoma.us/reviews) - [CASE STUDIES](https://www.ricoma.us/customer-success/case-studies) - [See how our customers have succeeded](https://www.ricoma.us/customer-success/case-studies) - [SUBMIT REVIEW](https://www.ricoma.us/customer-success/review) - [Tell us what you think](https://www.ricoma.us/customer-success/review) - NEWS & EVENTS - [NEWS & BLOG](https://blog.ricoma.com/) - [Ricoma news, tips, embroidery how-to and more](https://blog.ricoma.com/) - [VIRTUAL DEMOS](https://ricoma.com/US/virtual-demo) - [See our machines running live](https://ricoma.com/US/virtual-demo) - [TRADE SHOWS](https://ricoma.com/US/events/tradeshows) - [View our upcoming trade shows](https://ricoma.com/US/events/tradeshows) - [RICOMA INSIGHTS](https://ricoma.com/US/insights) - [Get the latest scoop on Ricoma](https://ricoma.com/US/insights) - [RICOMA EVENTS](https://ricoma.com/US/events) - [Join us at an exclusive Ricoma event](https://ricoma.com/US/events) - [Contact Us](https://ricoma.com/US/contact-us) ABOUT US We’re a team of motivated professionals dedicated to providing business opportunities. Learn more about the people who make it all happen. SHOP PRODUCTS Shop our wide range of home and commercial embroidery machines, heat presses, cutters, accessories and more. Beginner or longtime embroidery expert, there’s a product for everyone at Ricoma. MT SERIES (TWO-HEAD) ![Ricoma](https://info.ricoma.com/hs-fs/hubfs/Ricoma_June2018/images/dropdown_MT_02.png?width=160&name=dropdown_MT_02.png) Suitable for all embroidery needs, this 15-needle multi-head embroidery machine can embroider on caps, flats, bags, finished garments and more. [View](https://www.ricoma.us/product/en/mt-series-%28two-head%29) RESOURCES Getting started in the embroidery business? Gain access to training videos, industry terms, free downloads and more. CUSTOMER SUCCESS We’ve helped embroidery businesses start and expand in over 130 countries. See what you can achieve with us. NEWS & EVENTS Keep up with us! Your source for embroidery how-to, business tips, company news and more. ![sale tag](https://ricoma.us/images/promos/tag.png) ##### LOW MONTHLY PAYMENTS: Payments as low as $133/month with 0% financing!\* [LEARN MORE!](https://info.ricoma.us/contact-us/o?utm_campaign=Organic%3A%20Ongoing%20promotion&utm_source=Organic) # What Embroiderers Wish They Knew Before Starting an Embroidery Business ![Podcast-2](https://info.ricoma.com/hs-fs/hubfs/Podcast-2.png?width=972&name=Podcast-2.png) ##### “One of the main struggles embroiderers come across when starting their business is pricing. How do you remain competitive without underpricing yourself?” [Tweet](https://twitter.com/intent/tweet) [Mail](mailto:?subject=What%20Embroiderers%20Wish%20They%20Knew%20Before%20Starting%20an%20Embroidery%20Business&body=See%20more%20athttps://info.ricoma.com/blog/what-embroiderers-wish-they-knew-before-starting-an-embroidery-business) [](https://www.ricoma.us/blog/post/5-machine-embroidery-ideas-for-a-memorable-thanksgiving-dinner)   ### Complete the form below for your complimentary consultation! X   On the latest Embroidery Insider podcast, Henry Ma breaks down three things embroiderers wished they knew before getting started in the embroidery business. We reached out to our [community of embroiderers on Facebook](http://www.facebook.com/groups/embroiderymastery) and asked them what they wish they had known before starting their embroidery businesses.   Read on to discover their most common answers, so you can be well prepared and avoid the same pitfalls during your journey. You may also follow along with the audio version below.   ### **#1: How to approach digitizing** Digitizing is the process of taking an image and converting it into a stitch file format that the embroidery machine can read. This process is done using special embroidery digitizing software, which allows you to convert artwork into stitches. Most people struggle with whether or not they should learn how to digitize or outsource their digitizing. **The upside of outsourcing your digitizing? **You bypass the learning curve of the software, and it only costs $10 to $15 to outsource each design. **The downside?** You may lose control over your turnaround time and quality if you can’t source a reliable digitizer.     If you’re unsure whether to keep your digitizing in-house or outsource it, [click here to check out some pros and cons of each scenario to find out which is best for you.](https://info.ricoma.com/blog/outsourcing-your-digitizing-vs.-keeping-it-in-house-the-pros-and-cons-of-each)   ### **#2: Pricing your items properly** One of the main struggles embroiderers come across when starting their businesses is pricing. How do you remain competitive without underpricing yourself? Most embroiderers starting out follow a general rule known as the $1 per 1,000 stitches rule. With this rule, embroiderers price based on the size of the design. In this case, your price would equal the cost of the garment plus $1 per 1,000 stitches. Some embroiderers also add a $5 hooping fee to that cost, too. So if you have a shirt worth $5 and your design has 6,000 stitches, your shirt will go for $11 without the hooping fee and $16 with the hooping fee. In reality, an ideal price would be somewhere in the middle. While this rule can work for some items like left-chest logos, it may be too much or too little for other items because it doesn’t take into consideration other factors like the type of material you’re working with. For instance, caps take longer to embroider because they must be embroidered at half the speed and can take longer to set up. Therefore, your time should be accounted for in the cost. Otherwise, you’ll burn out. **Our suggestion:** Think of pricing based on time. If you know you want to make a certain amount of money per hour, price your garments based on the time it takes to complete each. [Click here to watch a free one-hour course that will teach you how to price correctly once and for all.](https://info.ricoma.com/the-number-one-factor-in-determining-profitability/) ### **#3: Starting out with more than a single-head** Don’t be surprised if six months into your embroidery business, you begin to receive more orders than you had anticipated. A lot of embroiderers have had to endure sleepless nights and even had to turn down orders because their single-head couldn’t keep up with their order volume, so they ended up upgrading to a multi-head sooner than expected because of the increase in their demand. However, this doesn’t mean you should forego a single-head altogether. In fact, you’ll always need a single-head in your business. The ideal scenario? Use your single-head for one-off orders and testing and your multi-head for larger orders. **Pro tip:** Production costs actually decrease with multi-heads because the price per head decreases with the more heads the machine has.   ### **Bottom Line** The opportunity to learn from others in your industry is a highly valuable asset to your business and will help you avoid wasting time making the same mistakes others did. Take advantage of the resources available to you on social media: Watch [embroidery YouTube videos](http://www.youtube.com/ricomamiami), join [embroidery Facebook support groups](http://www.facebook.com/groups/embroiderymastery), and ask questions whenever possible! Want to ask a question or share your experience with embroidery? Leave a comment below. For additional help, feel free to join our free Facebook group, [**Embroidery and Custom Apparel Mastery**.](https://www.facebook.com/groups/embroiderymastery) In it, over 10,000 members share their thoughts about embroidery, give insight on various embroidery related issues and provide connections to wholesale items and even jobs! [![Join the group!](https://no-cache.hubspot.com/cta/default/3019581/156d7e1d-c870-407e-adb9-87c71e863894.png)](https://cta-redirect.hubspot.com/cta/redirect/3019581/156d7e1d-c870-407e-adb9-87c71e863894) About the Author Laura Gomez is the content specialist at Ricoma Embroidery Machines. Ricoma engineers, manufactures, and distributes embroidery equipment worldwide. To support both the industry and its customers, Ricoma regularly creates blog and video content to give both beginners and experts the confidence to start or grow their custom apparel business with embroidery. For more information regarding Ricoma, visit [www.ricoma.us/contactus](http://www.ricoma.us/contactus). To contact Laura directly, email [laura@ricoma.com](https://info.ricoma.com/blog/laura@ricoma.com). #### [Embroidery Tips 50 Halloween embroidery ideas for machine embroiderers](https://info.ricoma.com/blog/50-halloween-embroidery-ideas-for-machine-embroiderers) #### [Business Tips 3 Ways to Find Clients for Your Embroidery Business Part 2 | Embroidery Insider Podcast](https://info.ricoma.com/blog/3-ways-to-find-clients-for-your-embroidery-business-part-2) #### [Embroidery Tips 3 Ways to Never Underprice a Bulk Embroidery Order Again](https://info.ricoma.com/blog/3-ways-to-never-underprice-a-bulk-embroidery-order-again) Please enable JavaScript to view the [comments powered by Disqus.](https://disqus.com/?ref_noscript) [![](https://info.ricoma.com/hubfs/Presidents%20Day%20Sale%20Banner.png)](https://info.ricoma.com/presidents-day-sale-2020/o?utm_campaign=President%E2%80%99s%20Day%20Sale%202020%20%E2%80%93%20Organic&utm_source=Organic) [![view reviews of our company](https://info.ricoma.com/hubfs/Ricoma_June2018/images/Machine-comparison-SB-reviews.jpg)](https://www.ricoma.us/reviews) [![join our newsletter](https://info.ricoma.com/hubfs/Ricoma_June2018/images/Machine-comparison-SB-newsletter.jpg)](https://info.ricoma.us/newsletter/) ![Rocima Newsletter](https://info.ricoma.com/hubfs/Ricoma_June2018/images/home_newsletter_icon.png) #### Sign up for our newsletter Keep up with our latest promotions and industry news! 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